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  1. PixFix

  2. Museum of Visual Snow Syndrome

  3. The Everlasting Picnic

  4. Marvellous Mavericks

  5. Grief is like Honey

  6. Observation

  7. Kerastase

  8. Internship



About︎︎︎

︎ @cbernades_ 
︎ Christine Bernades
︎ christine.bernades0@gmail.com

CHRISTINE BERNADES

2023 | Campaign | Supervised by Matt Curry


Conceptual PixFix Photo Booth (3D digital mock-up)

PixFix is a campaign disguised as a Photo Booth that explores the impacts of social media consumption on body image and the rising prevalence of body dysmorphia, especially within and amongst the younger generation.

Using the slogan “Fix Your Flaws, Become Pixel Perfect!” and incorporating an irregularly shaped curvy mirror, reflective surfaces, and seamless gradients contrasted with pixelated and grainy elements, the overall design of the Photo Booth was developed with the intention of attracting passersby that may already have a skewed belief and/or conflicting thoughts and feelings surrounding their body image.




Once unsuspecting participants finish editing their photos and are in the midst of choosing a face altering filter, the campaign's educational multimedia video will be presented via the Photo Booth screen. 




Building upon the purpose of the Photo Booth and educational video is a desktop one-page scroll website designed to provide more information on the campaign and on the prevalence of image/video manipulation that contributes to the unrealistic beauty standards promoted on social media.

On the desktop website, submissions are able to be made on the PixPure information page after clicking on “Learn more”, which allows participants to gain a sense of community if they wish to join the PixPure movement.

Link to Desktop Website︎︎︎


Included within the website is the concept of “PixPure” which is intended to address this issue by utilising the authentic, genuine and limited (and therefore naturally more intentional) charm of disposable cameras as opposed to the fast moving and mind numbing culture that social media fosters. 

The disposable camera features a QR code that links to a list of 27 different ideas to take 27 snapshots of (the number of exposures a disposable camera typically has), focusing on body positivity and actions that can reduce screen time, reconnecting with the real world.

Link to The 27 Prompts Page︎︎︎



Design Research Kit (DRK) & Findings Poster


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