PixFix
Museum of Visual Snow Syndrome
The Everlasting Picnic
Marvellous Mavericks
Grief is like Honey
Observation
Kerastase
Internship
About︎︎︎
︎ @cbernades_
︎ Christine Bernades
︎ christine.bernades0@gmail.com
As part of one of my marketing units (MKF2401), I developed a brand extension for Kérastase, introducing a luxury scalp-specific sunscreen to tap into the growing sun protection market. This project explored how Kérastase, a leader in high-end haircare, could leverage its brand equity and innovation to fill a niche gap while navigating competition from established sun care brands like Supergoop! and Coola.
A key challenge was balancing premium positioning with accessibility, ensuring the product’s design and pricing aligned with both consumer expectations and market demand. This strategic extension highlighted my ability to conduct market analysis, competitive positioning, and brand innovation within a dynamic industry landscape.
Link to full packaging design brief︎︎︎
Final Prototype (Low fidelity due to budget constraints)
Close up of reflective quality from lighting shifts (designed to mimic the natural glow of the sun in a luxurious manner)